Overcoming 'No' with Determination
An inspiring example of following the seemingly random breadcrumbs toward your calling and purpose work.
In this Expanded episode, I’m talking with the incredible Traci B. Johannson, visionary co-founder and CEO of 3SonsFoods, about building a product-based business from scratch that also supports ecosystems and environments.
Her story is also an inspiring example of following the seemingly random breadcrumbs toward your calling and purpose work, as 3SonsFoods all began with fundraising efforts for rhino conservation inspired by her middle son, Luke.
In this conversation, Traci shares the many obstacles she faced, including the local farmer’s market not letting her have a booth because they didn’t think her sauce would sell and navigating no income after divorce, and how she stayed in motion despite the ‘nos’. Traci’s determination to prove naysayers wrong allowed their salsas to reach a vast audience with distribution across 1,100 stores nationwide. If the people you love tell you that your vision is impossible and crazy, and you’re looking for an expansive example of powering forward with confidence (despite the internal doubt and fear that creeps up), this episode is for you.
“Eliminate the time you spend with negative people, even though some of those people could be family. I'm a Pisces. I absorb people's feelings. And so I just can't let that in because I've got important things to do. I've got mouths to feed and animals to save and universities to pay for. When you're running your race, you don't look back.”
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Resources from this episode:
Order your Diablo Verde sauces in time for the holidays (they make a wonderful gift!!) and save 15% with code MAKEITHAPPEN15 at www.3sonsfoods.com.
Donate directly to the International Rhino Foundation, Endangered Rhino Conservation, and the Saint Francis Wolf Sanctuary.
Grab our book, Cultivating Confidence: Live Life Fully Expressed, to gain the confidence necessary for bringing your vision to life.
Work through our Have Your Own Back AcuSesh™ Album to build trust in yourself, overcome self-doubt, raise your sense of worth, and have faith in your ability to bring your visions to life.
Grab our actionable free workbooks on making the impossible inevitable and navigating the Terror Barrier here.